2025 Agenda
All sessions are scheduled according to the United Arab Emirates local time – GMT+4
Opening Remarks
Speakers: Bothina Osama, Yousef Haik, Nadia Alhasani
From the Microscopic to the Cosmic: Art as a Pathway to Scientific Understanding
This keynote by Honor Harger, director of ArtScience Museum in Singapore, will explore how art transcends its traditional role to become a transformative tool for science communication. Drawing on innovative and immersive exhibitions at ArtScience Museum such as Collider, 2219: Futures Imagined, Into the Wild, and HUMAN+, the presentation will argue that art has the power to bridge the microscopic and the cosmic, translating complex scientific concepts into visceral, emotional, and intellectual experiences. By bringing audiences inside the intricacies of particle physics, speculative futures, and ecological challenges, these exhibitions demonstrate how art inspires understanding, fosters reflection, and drives real-world action. Through this lens, the talk highlights the critical potential of art to illuminate scientific ideas, motivate meaningful engagement, and empower audiences to confront humanity’s most urgent challenges with creativity and courage.
Speakers: Honor Harger
Session Type: Hybrid – keynote
Sharjah Museums: Engaging Audiences Through Science and Art
Sharjah Museums serve as platforms for the transfer of knowledge in society through their displays, exhibitions and programs, intercultural exchange projects, research initiatives and digital developments. Through their connection with the community, the museums in Sharjah contribute to various aspects of society, such as self-development and learning, cultural understanding and tolerance, and multiple areas of study and research including history, heritage, sciences and arts amongst others. This presentation will highlight some key projects and initiatives at Sharjah Museums where science and art contribute to the knowledge transfer process thus fostering greater understanding and engagement with the audiences.
Speakers: Aisha Rashid Deemas
Session Type: Hybrid – keynote
Scientific challenges of Natural Sciences Museums in the 21st century
Natural Sciences Museums host more than one billion natural specimens that are mostly understudied. Many of these specimens were previously intractable for genetic analysis, with problems associated to DNA degradation and contamination. However, with recently developed DNA extraction techniques and the advent of second-generation sequencing platforms, this study is increasingly possible, bringing a new life to old institutions. The genetic analysis of these specimens would allow a taxonomic classification of the tree of life, and also an understanding of currently extinct or declining species, as well as other applications such as the study of invasive species or ancient pathogens. Museums should be ready to establish collaborative networks to undertake these studies and should also preserve frozen tissue samples for future generations by creating cryo Museums. In this way, Natural Sciences Museums can play an active role in the current biodiversity crisis.
Speakers: Carles Lalueza-Fox
Session Type: Hybrid – keynote
Break & Refreshments
Art Meets Science – Bridging Creativity and Discovery
This panel discussion will explore the dynamic intersection of art and science, shedding light on how these two fields collaborate to enhance public engagement and understanding. Following three insightful talks on the integration of art and science, the discussion will reflect on the pivotal role of museums in presenting complex scientific concepts through creative and accessible formats. The session will address key topics such as how art serves as a powerful tool to communicate science to a broader audience, how museums in the MENA region, like those in Sharjah, are engaging audiences through innovative exhibitions, and the contemporary challenges faced by natural science museums in the 21st century. The panel will provide a unique opportunity for experts to discuss the evolving role of art in science communication, the future of museum programming, and the impact of interdisciplinary collaboration in fostering a deeper understanding of both art and science.
Speakers: Honor Harger, Aisha Rashid Deemas, Carles Lalueza-Fox, Nadia Alhasani
Session Type: Hybrid – Panel Discussion
Behind the Scenes: What Science Festivals Teach Us About Engagement
In this session, we will have a 30-minute interview with Neama Almarshoodi, an experienced education manager with over 23 of expertise in science education and event coordination. Neama will share her insights on organizing science festivals, her approach to engaging different audiences, and the challenges and successes she’s encountered in her career. Following the interview, there will be 10 minutes for questions, giving the audience an opportunity to learn more about her experiences and get valuable advice on organizing impactful science events.
Speakers: Neama Almarshoodi
Session Type: Hybird – Panel Discussion
Lunch Break
Citizen Science in the Arab World: Lessons, Challenges, and Future Horizons
This panel explores the state of Citizen Science in the Arab world, providing an overview of current projects, their successes, and the challenges they face. The discussion will highlight a successful case study, delving into practical lessons learned from implementation. Panelists will also examine the future of Citizen Science in the region, discussing innovative approaches to drive public engagement with science. By applying these insights, the session aims to inspire effective and impactful projects tailored to the Arab world’s unique sociocultural context.
Speakers: Bothina Osama, Arabella Willing, Rehab AbdAlmohsen
Session Type: Hybird – Panel Discussion
Catalyzing Science Communication: Success Stories and Impacts of Science Communication Competitions in the Arab World
This panel explores the transformative role of science communication competitions in the Arab world, showcasing initiatives like FameLab, 3-Minute Thesis, and Falling-Walls Lab. Panelists will discuss the strategic importance of these competitions in fostering public engagement with science and building capacities in communication skills among students and researchers. Through success stories from various Arab countries, the session highlights the profound impact these initiatives have had on individuals and institutions, inspiring a new wave of science communicators in the region. By examining their achievements and challenges, the discussion aims to provide actionable insights for scaling these competitions to further enrich the MENA region’s scientific landscape.
Speakers: ٍSaad Lotfey, Maren Sophie El-Tayeb, Samar AbdelAzim
Session Type: Hybird – Panel Discussion
Journey through the universe
a fascinating journey starting from a stargazing simulation in the heart of Sharjah and getting to know the seasonal constellations and deep sky objects, to a takeoff from Sharjah to space, through the Solar System and to the edge of the known universe
Presenter: Fatima Alkhateri
Session Type: Hybird – Movie
How Can We Use Games to Enhance Science Communication?
This workshop will discuss the benefits of using games to enhance science communication. It will provide a practical explanation of how “gamification” can be applied in workshops, training sessions, and the creation of scientific content. The focus will be on how incorporating games makes learning more enjoyable, increases interaction, and boosts the overall impact of science communication.
Speakers: Rahma Diaa
Session Type: Virtual- Workshop
Individual Papers: Connecting Science and Society
This session brings together seven distinguished researchers, each presenting a focused 8-minute overview of their groundbreaking work in science media and communication within the Arab world. Over the course of 60 minutes, attendees will explore a variety of topics, from innovative communication strategies to emerging trends in science engagement. The session aims to highlight how new approaches are bridging the gap between science and society, especially in the context of the Arab world.
Speakers: Monia Isaak, Mohamed Elsonbaty, Ahmed Bayraktar, Safaa Mamdouh Ismail, Najwa AlSaeed
Session Type: Virtual- Panel of Presentations
The Power of Communication in Addressing the Climate Crisis
This plenary session will bring together three expert speakers to explore the crucial role of science journalism and communication in addressing the climate crisis. Over 80 minutes, the session will dive into the challenges and strategies of climate change communication, focusing on how media can amplify scientific knowledge and drive action: “The Climate Crisis: Challenges for Journalism” – Prof. Elisabeth Eide will address the increasing challenges faced by journalists in covering climate change, focusing on the role of media in delivering accurate and urgent information. “Reporting with Urgency: How Seriously Do Journalists Cover Climate Change?” – Emenyeonu Chinyeaka Ogadimma will explore the level of seriousness in climate change coverage, discussing the urgency of reporting and how journalists can influence public and policy responses. “Effective Science Communication for Climate Action” – Bothina Osama will discuss how science communicators can effectively engage the public and policymakers through compelling, evidence-based narratives that inspire action towards climate solutions. The session will offer valuable insights for researchers, science communicators, and outreach managers on how to improve climate communication, foster understanding, and motivate change.
Speakers: Elisabeth Eide, Emenyeonu Chinyeaka Ogadimma, Bothina Osama
Session Type: Virtual- Plenary Session
Break & Refreshments
Masterclass: Build your SciComm AI Assistant
In today’s rapidly evolving world, using AI is no longer a question. This masterclass offers science communicators a transformative journey into the world of GenAI. Through this advanced masterclass, participants will learn how to build an AI Assistant using ChatGPT to communicate science, through guiding GenAI to produce tailored outputs as well as training GenAI using their own materials. By the end of the masterclass, the participants will be equipped with a new set of tools and techniques to revolutionize their way ofcommunicating science through Artificial Intelligence more effectively.
Speakers: Mohamed Elsonbaty
Session Type: Virtual- MasterClass
The Impact of Popular Science Books
This session explores the powerful impact of popular science books in making complex scientific concepts accessible to a wider audience. It will examine how these books serve as bridges between the scientific community and the general public, simplifying intricate topics and fostering a deeper understanding of science.
Speakers: Moad ZIADI, Shireen Sabanegh, Ahmed Hassen Balah, Magdy Said
Session Type: Virtual- Panel Discussion
Break & Refreshments
The Issue of New Scientific Terminology in Arabic Journalism: Translation Challenges and Enhancing Accuracy
This session will address the challenges surrounding the use of new scientific terminology in Arabic journalism. It will highlight the difficulties caused by the lack of standardized translation and the proliferation of multiple terms, which impact the accuracy of science communication and the audience’s understanding. The session will also explore the challenges faced by journalists and translators in this area, as well as the role of technology and collaboration between scientists and journalists in unifying terminology. Additionally, it will present successful experiences in standardizing scientific terms, emphasizing the importance of continuity and collaboration between scientific and linguistic institutions to achieve this goal.
Speakers: Tarek Kapiel, Malak Maki, Aliaa Hamed, Sghaier Gharbi
Session Type: Virtual- Panel Discussion
How to Deliver Scientific Content to New Generations: Influencers Science Journalists as a Model
This session explores leveraging the rise of influential science journalists and scientists to deliver scientific content to younger generations effectively. It highlights the importance of adopting effective strategies to engage a demanding audience while addressing industry insights such as newsroom challenges, the behavior of younger audiences in consuming content, and the preparation of a new generation of influential science communicators and journalists. Key topics include: – Challenges facing newsrooms – The content consumption habits of younger generations – The significance of developing influential science communicators and science journalists The session is tailored for science journalists, influencers, researchers, and professionals in science media and communication. It aims to foster collaboration and uncover new opportunities for both media and scientific institutions.
Speakers: Mohamed El-Hawary
Session Type: Virtual- Short Talk
Harnessing Collective Intelligence to Empower Science Communication in the Digital Age
Science communication plays a vital role in bridging the gap between scientific discovery and societal impact. However, traditional modes of science communication often struggle to meet the demands of an increasingly complex and interconnected world. In an era of information overload and rapid technological advancements, science communication faces challenges such as misinformation, public distrust, and unequal access to knowledge. Collective intelligence, facilitated by digital tools, networks, and participatory practices, offers a pathway to more inclusive and effective science communication in all media channels. This panel discussion proposal advocates for leveraging “collective intelligence” to transform science communication into an effective modern process. It aims: 1) to explore how collective intelligence—the aggregated shared knowledge, insights, and creativity of diverse groups—can revolutionize science communication; 2) to discuss strategies and recommendations for fostering collaboration among scientists, big data engineers, communicators, policymakers, and the public to make science more accessible, engaging, and impactful. A moderated panel discussion featuring 3 to 4 panelists representing diverse fields (science communication researcher or practicing scientist with experience in outreach, journalist or media professional, big data engineer or developer, representative from public engagement platforms, and policy advisor and ethics specialist) will be conducted for 1 hour. Panelists will be defining the collective intelligence concept in science communication and discussing several related topics such as opportunities, barriers, efficient strategies, and actionable recommendations to create a roadmap for integrating collective intelligence frameworks into science communication strategies. By integrating collective intelligence into science communication practices, we can create a participatory, transparent, and adaptive ecosystem that amplifies the societal impact of science. This approach not only democratizes knowledge but also fosters trust and engagement, empowering communities to make informed decisions based on science. This panel is designed for researchers, educators, analysts, communicators, policymakers, and anyone interested in advancing the reach and impact of science through collaborative and inclusive methods.
Speakers: Hatem Halaoui, Yasmine Haddad, Dina Hassan, Sima A. Hamadeh
Session Type: Virtual- Panel Discussion
Young Minds for a Sustainable Future
In this session, Reem will discuss the importance of directing scientific writing to young age groups as a strategic step to build a conscious and critical-thinking generation using modern scientific and technological tools. Session Summary: The Importance of Science Writing for Children: The session will explore how scientific writing can help foster critical thinking in children, which is vital in a world where some communities are dominated by superstitious thinking. Science writing serves as a tool to improve children’s analytical skills and their ability to make informed decisions. The Role of Modern Technology: We will look at how modern technologies such as virtual and augmented reality, educational games, and smart applications can be used to make scientific concepts more engaging and easier for children to understand. Critiquing the Current Situation: The session will discuss how the current audience for science journalism tends to be elitist, limiting its outreach. The need to broaden this audience to include children, who are the most influential group for the future, will be emphasized. Local and Global Examples: We will showcase successful models from both international and local contexts, including global initiatives such as “National Geographic for Kids” and BBC educational programs, alongside Reem’s personal experience of editing a children’s science magazine and writing stories for young readers in the scientific field
Speakers: Reem Fajr
Session Type: Virtual- Short Talk